This article comes at the perfect time, I was just looking at some campaign aestetics. I really liked your point about 'Zohran was interested in pushing how expressive it could be', it's so true how much design communicates. But does a brand truly capture someone's entire character?
That's a great question. I think brand design 'truly' capturing character is rare. But the best ones are not about capturing it, I feel... its like a symbiotic thing where the brand and the person/product feed off each other, growing personality.
More often though, the brand identity is treated as a wrapper. And thats no bad thing either- if the wrapper embodies what the product wants to be.
This article comes at the perfect time, I was just looking at some campaign aestetics. I really liked your point about 'Zohran was interested in pushing how expressive it could be', it's so true how much design communicates. But does a brand truly capture someone's entire character?
That's a great question. I think brand design 'truly' capturing character is rare. But the best ones are not about capturing it, I feel... its like a symbiotic thing where the brand and the person/product feed off each other, growing personality.
More often though, the brand identity is treated as a wrapper. And thats no bad thing either- if the wrapper embodies what the product wants to be.